How to go after the Long Tail of Search with a Killer Blogpost Idea
Tuesday, July 21st, 2009A few months ago, one of the folks I follow on Twitter posted a link to Wordtracker’s Keyword Questions, a great little tool that gives you insight into the world of long tail search. Or, as Wordtracker puts it: “find the questions people are asking in your market”.
It uses questions people have actually searched for and – bonus! – how many times within the past year they’ve been searched for. But don’t let the low number scare you – 1. we are talking about long tail here and 2. this is the number of people who used this exact wording.
Here are the questions about keywords:
And here are some about SEO:
The questions on social media were particularly interesting:
It just goes to show you…it might be worth taking a look at the keywords before you write your next blogpost, article, and especially webpage in order to target the long tail. Interestingly enough, as I was writing this, Jill Whalen posed a question to the Twitterverse about this very topic. Here are some of the responses.